EMGlossary

The process of buying and selling products or services over the internet.

The amount of sent emails that never reach their intended recipient.

A type of direct marketing that uses e-mail to communicate promotional and fundraising information to an audience in order to entice new consumers and enhance the relationship between the business and consumer.

Transforming digital information to make it secure and unreadable by all except the intended recipient.

A technology that brought 2G closer to 3G capacity to enable data transfer. It is also the final stage in the evolution of the GSM standard.

A set of software technologies used by companies to capture, store,manage and deliver content and documents in order to optimize their business practices and to enable compliance.

The initial webpage a user sees upon arrival from some other domain.

The webpage from where readers leave your website to go elsewhere. In web analytics, evaluating these determine how a website can be improved and more valuable to the audience.

An online banner ad that expands as large as 468x240 when the user clicks or hovers the cursor over the banner.

A partially accessible intranet that only allows authorized persons outside the company or organization to log on.