EMGlossary

The size of the audience who listen to, view, read or otherwise interact with a message in a given period of time.

Metrics measuring an occurrence such as how an advertising campaign performed.

The amount of time since the most recent visit from the same visitor.

The process of a server sending a web browser the location of a requested ad instead of sending the ad itself.

Payment by advertisers in return for qualified sales lead or purchase inquiry.

The hyperlink found on the previous webpage that directed the user to get to the current page.

The URL or webpage from which the user previously visited prior to the arrival of your website.

A report that indicates which website or search engine a user visited before coming to your site.

An online sign-up process in which a user enters information about themselves.

A marketing approach designed to focus on developing a strong relationship with customers and stakeholders in order to foster customer loyalty and purchases for life.

A unique visitor who accesses a website more than once.

The sharpness and clarity of a digital image signified by the number of pixels on a computer screen.

The return status of a request that specifies if a transfer was successful and the reasoning behind it.

The amount of money generated for every dollar that was spent on advertising.

This is the revenue earned or lost compared to the amount of money invested for a specific effort.

The ratio of money gained or lost on a marketing effort relative to the amount of money invested.

The average number of times a user returns to a site over a specific time frame.

The path that shows how visitors arrived at your goals.

An additive color model used to simulate natural color for the sensing, representation and display of images in electronic systems such as televisions and computers.

Enhanced and interactive digital technologies such as video, animation, sound and other special effects incorporated into a website or online ad to entice consumers to click, play and learn more.

An automated process that creates an index for use by search engines.

Short for Real Simple Syndication, it is an XML format used for distributing and collecting web content from blogs, news and frequently updated websites.