Knowledge Center

EMGlossary

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Uniform Resource Locator (URL): The unique address used to identify the location of a webpage.

Unique Users: The number of different users visiting a website within a specific timeperiod that is measured by tracking technology or user registration.

Universal Mobile Telecommunications System (UMTS): Alternate name for 3G services, it is also the name for the 3G mobile phone standard in Europe.

UNIX: A powerful computer operating system that is capable of handling activity from multiple users.

URL Tagging: A method of embedding a URL with a unique identifier found within HTML content.

Usability Testing: One-on-one testing sessions that involve actual users to performspecific tasks on a website or prototype in order to troubleshootproblems.

Use Case: A description of a user's interactions toward a specific website feature or function.

User: An individual with internet access.

User Agent String: The field in a server log file that identifies the browser and provides system details to web servers.

User Centric Measurement: A means of measuring an online audience that is based on the behavior demonstrated by a sample of users.

User Defined Reports: Reports that allow the comparison of visitors from defined customsegments. These segments can be defined by calling the utm_setvarfunction in the website code.

User Experience: Often abbreviated as "UX", it is the overall experience and satisfaction a user has when interacting with a design.

User Generated Content: Online content that is produced by the users themselves.

User Interface: The means by which users view and interact with the content of a website.

User Session: The activity performed by a user during a specified period of time.When the user remains inactive for more than 30 minutes, the usersession is typically terminated.