A further refinement of hits, valid hits are hits that deliver all information to a user. Excludes hits such as redirects, error messages and computer-generated hits.
A personalized communications document that is customized according tothe data inputted by an individual user. As a targeted marketing tool,it is used to generate leads, increase sales and strengthen customerloyalty.
Similar to the way a virus is spread, it is a marketing strategy thatencourages the spread of a message in order to generate brand awarenessand exposure.
