Talk Abouts

Talk About: EMG Moves to Hercules Campus at Playa Vista

Managing Partners Damien Navarro and Blaine Behringer discuss the journey and many processes of moving their offices to the Hercules Campus at Playa Vista. Watch as they explain why they made the decision to move their headquarter to LA, why they chose the Hercules Campus and the many fun and exciting elements that go in to making such a change.

Talk About: Healthcare Internet Conference

Watch as EMG’s Managing Partner Blaine Behringer and Healthcare Client Services Director Camille Strickland discuss their experience exhibiting at the Greystone.Net Healthcare Internet Conference. Learn about how EMG enjoyed their first experience at the conference, the unique audience and the hot topics.

Talk About: SHSMD 2011

EMG's Marketing & PR Coordinator Bryce Wilson welcomes Healthcare Client Services Director Camille Strickland back from this year's Society for Healthcare Strategic Market Development's Connections Conference. Watch as they discuss some of the new technological features and some of the overlying themes at the conference in Phoenix.

An EMG Panel Discussion - Content Strategy: How Hospitals Can Meet Increased Demand for Relevant Information

Watch as EMG’s Healthcare Client Services Director Camille Strickland hosts a panel exploring the not-so cut-and-dry world of healthcare content marketing and how organizations can and should balance the interests of users, physicians and executives to deliver effective and engaging content.

Talk About: eduWEB 2011

Join EMG's Marketing & P.R. Coordinator Bryce Wilson as he asks EMG CEO Damien Navarro about his experiences at the recent eduWEB Conference. Damien explores how information architecture was a key topic of discussion not only at the conference, but in the higher education marketing industry as a whole, and why he thinks that is.

Talk About: Online Marketing Summit L.A. 2011

Join EMG CEO, Damien Navarro, as he asks EMG's Marketing & P.R. Coordinator, Bryce Wilson, about his experiences at the recent conference. Find out about why content marketing and marketing by storytelling was the key takeaway.

An EMG Panel Discussion: Personal Data Management and the Fall of Google Health

Join EMG's Managing Partner and CEO as he moderates a panel discussing the closing of Google Health, where it went wrong, what other personal data management programs have succeeded and where the those types of programs are headed.

Talk About: Healthcare New Media Conference

Join EMG's VP of Client Services and Business Development and Healthcare Client Services Director as they discuss their recent attendance to the Healthcare New Media Conference. Listen as they reflect on how beneficial it was for healthcare marketing professionals.

Talk About: Introducing Our Healthcare Client Services Director

EMG's V.P. of Clients Services and Business Development, Amanda Vande Brake, introduces our first vertical specific client services director. Camille Strickland joins as the team as our Healthcare Client Services Director and discusses her thoughts and views about the industry.

An EMG Panel Discussion: "Fear and the Art of Creation"

During her recent trip to the SXSW Interactive Conference, one of our Project Managers, Isabel Barreto, attended a session titled “Fear and the Art of Creation.” Watch as she hosts an informal panel with some of her EMG colleagues discussing how fear as a human condition can come up in creative business and how to address it.

An EMG Panel Discussion: "Stop Listening to Your Customers

During her recent trip to the SXSW Interactive Conference, one of our Project Managers, Isabel Barreto, attended a session titled “Stop Listening to Your Customers.” Watch as she hosts an informal panel with some of her EMG colleagues discussing how to shorten the steps in the prototyping process.

An EMG Panel Discussion: Social Data and the Evolution of the Web

After his recent trip to the 2011 SXSW Interactive Conference, Elliot Darvick, a member of our Strategy & Media team, decided to host an informal panel discussion based on a session he attended while in Austin. The inspiration came from Reid Hoffman, Founder of LinkedIn, and his presentation titled “Data as Web 3.0.” Watch as Elliot and his EMG colleagues discuss how social data will play a central role in the continuing evolution of the web as we know it.

An EMG Panel Discussion: For-Profit Companies with Non-Profit Mentalities

Inspired by a Keynote Presentation by Tom's Shoes Founder, Blake Mycoskie, at the 2011 SXSW Interactive Conference, EMG CEO and Managing Partner, Damien Navarro, moderated a panel discussion with fellow EMGers. Watch as they talk about how for-profit companies can benefit from having a non-profit mentality and how consumers respond to such thinking.

NAGAP Conference 2011

Now a mainstay at the conference, EMG once again attended and exhibited at the National Association of Graduate Admissions Professional's (NAGAP) Annual Conference. This year the conference was held in our nation's capital and EMG partnered with NAGAP to produce and sponsor the conference's Twitterfall. Watch the video to hear EMG CEO, Damien Navarro, and Client Services Director, Meredith Bunche, discuss their experiences at the conference and what they learned about what is trending in higher education marketing.

Mobile Marketing

EMG recently attended The Business Development Institute’s Mobile Healthcare Communications Conference in New York City. Watch as EMG’s Manager of Online Marketing and Social Media, Elliot Darvick, and Managing Partner, Damien Navarro, discuss some of the takeaways from the event and how EMG is using those key points to further enhance its postition in the mobile marketing realm.

EMG's Healthcare Roundup Chapter 1: Children's Hospitals & Medical Centers

In this chapter, the agency’s co-founders focus on children’s hospitals and the distinctions of marketing specifically for organizations that serve the youngest of patients as well as their parents and families.

EMG's Healthcare Roundup Chapter 2: Faith-Based Hospitals & Medical Centers

Listen as EMG’s co-founders share their thoughts on how faith-based organizations operate from a different baseline when compared to institutions not focused on upholding a faith-based mission and how EMG has successfully helped our faith-based healthcare clients over the years.

EMG's Healthcare Roundup Chapter 3: Research Hospitals & Academic Medical Centers

In this chapter, the agency’s co-founders focus on academic medical centers – or teaching hospitals – and Dr. Behringer’s first-hand experiences studying and working at one of these institutions.

EMG's Strategic Consulting Services

EMG Marketing and PR Coordinator, Bryce Wilson welcomes Managing Partner, Damien Navarro to the new set of their Talk About series to explore how as the agency has grown over the years it has seen a stronger client emphasis on the outcome of an overall marketing strategy, as opposed to the results of a specific project as part of the marketing plan.

American Marketing Association's Symposium for the Marketing of Higher Education

EMG's newest team member, Zach Murray, and Managing Partner, Damien Navarro, discuss their recent attendance of the American Marketing Association's conference, and how they were able to answer a lot of questions about how EMG can get institutions started on the right marketing foot with their consulting packages.

Day Ignite 2010 Summit

EMG Partner and Creative Director, Lawrence Williford, recently attended Day Software's Ignite 2010 Summit in Chicago. Watch as he and Bryce Wilson discuss the conference, Adobe's purchase of Day and how it will affect the digital marketing industry.

NACAC Conference 2010

Managing Partner Damien Navarro and Bryce Wilson have fun with acronyms while discussing The National Association for College Admissions Counseling (NACAC) and some of the highlights Damien saw while he was there.

SHSMD Conference 2010

Dr. Blaine Behringer and Bryce Wilson discuss EMG's involvement in the Society for Healthcare Strategy & Market Development Conference and some of the trends Blaine saw.

EMG's Third Consecutive Year on the Inc. 5000

Damien Navarro and Bryce Wilson discuss EMG's highest ranking yet on Inc. Magazine's prestigious Inc. 500/5000 list. Watch to find out the exact ranking and what it means for our growing company.

LA Talk Radio Interview - Damien Navarro

As a featured guest on LA Talk Radio's CRITICAL MASS, EMG Chief Visionary Officer Damien Navarro is interviewed by Doug Gfeller to discuss the status quo, best practices and benefits of interactive and technology-driven marketing solutions.

Social Skills: From the 4 Rules to Obama's Faux Pas

In "Social Skills...," EMG Senior Social Media Consultant and Vice President of Entertainment Marketing Jayson Oertel lends his personal insight into the evolving world of social media.

New Directions in Social Media Technology and the Entrepreneurs Behind Them

EMG hosted a Mixergy Lunch 2.0 on January 9, 2009, bringing together a mix of technology professionals from Southern California to network at EMG’s Irvine, headquarters.

The EMG team took this opportunity to interview attendees on the latest technology and communication trends as well as where they see areas like social marketing technology headed in 2009. Watch the Mixergy Lunch 2.0 now!

Proceed with Confidence: The Link Between Quality Assurance and Client Satisfaction

EMG Content Director Amanda Vande Brake sat down with Sr. Quality Assurance Engineer Bob Soleimani to discuss the importance of the QA process within a project’s development lifecycle. In addition to upholding EMG's core value of precision, a strategic QA approach according to Soleimani ensures client satisfaction from project launch to completion.

Testing 1, 2, 3: Online Performance Testing and Landing Page Optimization - Part 1

In Part one of "Testing 1, 2, 3...," EMG Lead Content Developer Amanda Vande Brake sat down with SEM Specialist Brandon Reiser to discuss testing tacts that drive landing page optimization and impact bottom lines.

With landing page optimization becoming one of the most powerful ways to impact search engine marketing (SEM) and other online marketing campaigns, it should be no surprise that EMG has already experienced some of the most innovative testing and optimization tactics around.

Testing 1, 2, 3: Online Performance Testing and Landing Page Optimization - Part 2

 EMG's Lead Content Developer Amanda Vande Brake continues her interview with SEM Specialist Brandon Reiser.

Part two of "Testing 1, 2, 3..." focuses on online performance testing, website optimization and landing page optimization. The interview covers benefits of multivariate testing along with the unexpected nuances behind testing tactics.