After his recent trip to the 2011 SXSW Interactive Conference, Elliot Darvick, a member of our Strategy & Media team, decided to host an informal panel discussion based on a session he attended while in Austin. The inspiration came from Reid Hoffman, Founder of LinkedIn, and his presentation titled “Data as Web 3.0.” Watch as Elliot and his EMG colleagues discuss how social data will play a central role in the continuing evolution of the web as we know it.