Webinars

Bringing the "I" Back to "IT"

In this webinar, adaptive marketing agency Earthbound Media Group and technology partner Ektron will present how and why content strategy, media and web analytics are critical components of a holistic and impactful CMS implementation and website optimization engagement – bringing the “I” back to “IT.”

Beyond the Demographic: Using Psychographic and Behavioral Data to Optimize the Online Consumer Experience

EMG managing Partner and CEO Damien Navarro is joined by VP of Strategy & Media Brenda Castelo and Strategic Planner Mike Funk for the first edition of our new formatted webinars. Watch as they discuss how the social and mobile landscapes have impacted the consumer's ability to commune in new and personal ways and how considerign that fact can allow marketers to discover how demographic profiling alone is ineffective.

Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy Using Earned, Social & Mobile Media

EMG managing Partner and CEO Damien Navarro, presents this webinar focused on how to challenge the traditional rules of thought of thought in how you view your audience, how to identify cross-pollinated opportunities as well as how and when you can take advantage of your audiences' online networks, communities, influencers and buying behaviors.

Persona-Driven Marketing: Integrating Community Outreach, Student Recruitment and Advancement

EMG managing Partner and CEO Damien Navarro, presents this webinar focused on how to develop, integrate and maintain relevant marketing personas that empower a diverse community to give back and support an institution's brand.

Customizing Your Content Management System to Work for Your Higher Education Institution

EMG and Partner Ektron team up to present this webinar focused on the top 5 challenges Higher Education institutions face while managing web content and provide insights on how customizing a CMS can help solve these issues while creating a better and more efficient user experience.

Mobile Websites in Higher Education

EMG's Digital Marketing Manager audited over 300 university websites to understand the use, purpose and intended audience of mobile websites in higher education. See the resulting data, best practices and EMG's “Building a Case for a Mobile Website” in this webinar.

Using Social Content to Build and Empower an Online Community

EMG's CEO and Managing Partner presents this webinar exploring how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.

Reaching Health Consumers with Mobile Sites, Apps and Ads

EMG's Digital Marketing Manager presents this webinar focused on targeting and engaging health consumers through mobile landing pages, applications and advertising.

Healthcare & Lead Generation: How to Target Health Consumers Online

EMG's Digital Marketing Manager, in partnership with the internet industry giant, Google, presents the second webinar in a series of partered webinars. This one will focus on online lead generation in the healthcare industry.

Healthcare & Online Video: How to Use YouTube to Engage Health Consumers

EMG's Digital Marketing Manager, in partnership with the internet industry giant, Google, presents a webinar focusing on online video search and consumption behavior of health consumers.

Healthcare & Facebook: How 100 Hospitals and the Communities They Serve Communicate Through Facebook

EMG’s Manager of Online Marketing and Social Media explains how hospitals and their communities are using Facebook to communicate with each other, and highlights some of the best practices for doing so.

Website Opimization Without a Committee: Using Testing to Make Decisions

EMG’s Chief Operations Officer explains how to use online automated testing, instead of a committee, to make informed changes to your website that will improve performance, engage users, and boost ROI for your online marketing initiatives.

Branded Entertainment: Is Your Brand a Celebrity?

EMG’s Chief Visionary Officer explores how such, sometimes out-of-box, tactics as Branded Entertainment, Online Reputation Management, Social Channel Publications, Cause Marketing Campaigns and extreme Personalization of the Online Experience are now being applied to a number of more traditional B2B and B2C internet marketing strategy models.

Publishing to Social Networks: Creating Great Content for Your Audience, Followers & Fans

EMG’s manager of online marketing and social media dicusses the strategies, benefits and best practices in producing great content for an organizations social networking sites.

Social Media Intelligence: Listening, Engaging, & Adapting

EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.

End-to-End Web Redevelopment: Planning for Success

Listen in as EMG’s Managing Partner, Dr Blaine Behringer and Director of Communications & brand experience Amanda Vande Brake pool their past experiences and training to discuss the process, expectations and challenges in redeveloping a website from start to finish from both a marketing and a technology perspective.

Bringing the Campus to the Home with Online Video & Interactive Experiences

EMG’s Managing Partner Damien Navarro provides an overview on how effective online videos and interactive experiences such as virtual tours can be used to recreate the campus visit online to increase recruitment and conversion.

Service Line Landing Pages & Microsites: The Keystones to Your Lead Generation Campaigns

In this webinar, EMG COO and Managing Partner Dr. Blaine Behringer discusses how the healthcare industry can benefit using service line landing pages and microsites as impactful precursors to lead generation campaigns.

End-to-End Healthcare Web Redevelopment: Planning for Success

Web redevelopment planning for healthcare marketers and web professionals is a seemingly daunting task. Follow along with EMG’s Chief Operating Officer Blaine Behringer and Director of Communications & Brand Experience Amanda Vande Brake as they share their experiences and knowledge in planning for enterprise web redevelopment.

End-to-End Higher Education Web Redevelopment: Planning for Success

EMG's Chief Operating Officer Blaine Behringer and Director of Communications & Brand Experience Amanda Vande Brake share their knowledge in planning for web redevelopment within the Higher Education industry. The presentation features:

• Client case studies
• Common challenges
• Expectations
• Timelines for success

Increasing Qualified, Targeted Leads Through Search Engine Marketing

EMG Managing Partner and COO Blaine Behringer discusses how businesses can leverage search engine marketing (SEM) to take outreach and lead generation efforts to the next level.

Social Media 101: Simplifying & Exploring Social Media

Join EMG’s Chief Visionary Officer Damien Navarro as he discusses the latest social media tactics and best practices in this hour long webinar. Drawing from relevant case studies, you will learn how to get buy-in and get started with your own social media campaigns.

Bringing it All Together: Best Practices in Online Student Recruitment

Speaking directly to higher education marketers and stakeholders, EMG CVO Damien Navarro and Sr. Marketing Analyst Brandon Reiser discuss the industry's best practices for yielding positive ROI and acquiring more qualified student leads.