Webinars
Branded Entertainment: Is Your Brand a Celebrity?
Join EMG’s Chief Visionary Officer Damien Navarro as he discusses Hollywood's ability to garner an inordinate amount of fans, traffic and brand equity around its film properties in a matter of weeks using evolutionary digitally-driven online tactics has been ground-breaking and carefully documented. We will explore how such, sometimes out-of-box, tactics as Branded Entertainment, Online Reputation Management, Social Channel Publications, Cause Marketing Campaigns and extreme Personalization of the Online Experience are now being applied to a number of more traditional B2B and B2C internet marketing strategy models.
How well you appeal and evolve to the public's craving for the desire to "give back" be "entertained" to "persuade" and to "be cool" can be directly attributed to the success of your campaigns. Learn how to cut through the clutter of small attention spans and budget conscious perspectives while achieving the brand status of "influencer", "trendsetter", "philanthropist" and "celebrity."
In this webinar you will learn:
1. What branded entertainment is
2. How and where branded entertainment is used
3. How organizations are achieving success through branded entertainment
4. How you can develop your own branded entertainment campaigns to make your brand a celebrity .
