Webinars

Healthcare engagement may seem complex at times, as marketers consider a myriad of online and offline strategies that can increase service line referrals and market share. While some patients seek information to help them understand their condition and treatment, others are faced with self-selecting from multiple procedures to treat a condition. What digital strategies work best to attract information seekers and empower decision-makers to action? How can an integrated marketing plan be expanded to include digital solutions?

We’ll explore how your institution can increase its reach with a balanced and cost-saving media mix that yields measurable and long-term engagement results.

Attendees of this webinar will learn:
1. How health information consumption is trending across delivery channels
2. How self-referring patients are seeking information
3. What tactics can be used to create a balanced media mix
4. About results and outcomes from specific campaigns using those tactics