White Papers
Spring 2009 White Paper
Brand Survival Strategies: Leveraging Social Media During a Recession
With the economic downturn and the proliferation of online networking sites, blogs, forums and viral content distribution channels, more businesses are finding solace in social media due to its low costs and compelling cost advantages. Read further to learn more about how leveraging a social media marketing strategy could help your business weather out this recession and achieve some sense of economic stability via building customer relationships and brand awareness.
Fall 2008 White Papers
Access & the Archive: Simplicity and Efficiency in Digital Asset Management Solutions
Since its advent, digital asset management (DAM) has been on the radar of forward-thinking organizations seeking to optimize operations and manage their brands effectively. Learn more about the benefits of a DAM system and how to determine if a DAM solutions fits your organization's needs.
Spring 2008 White Papers
The Search Game: How to Adapt to the Changing Rules to Become a Major Pay-Per-Click Player
If your website is a component of your marketing and communications plan, then Search Engine Marketing (SEM) and Pay-Per-Click Advertising (PPC) should be key elements of your online marketing efforts. Read further to discover the key elements of a successful SEM and PPC strategy.
Variable Data Publications
Read up on EMG's Variable Data Publications (VDPs) - the best way to create completely customized, eco-friendly communications for your institution. This white paper covers a brief history of personalized communications and outlines the benefits and specifications of the latest VDP applications.