Client List & Portfolio

Global Protection

Social Marketing Campaign & Promotion

In Summary

• uniquely designed website to promote the ONE Condoms brand
• nationwide create-your-own condom contest module
• personalized e-greeting card application
• online community message board

Client Background & Needs

Founded in 1987 in Boston, Massachusetts, the Global Protection Group, Inc. is an industry leader in condom manufacturing and marketing. With a strong desire to actively promote safer sex, the company leads the way in integrating condoms within mainstream culture as second nature. Its ONE Condoms incorporate advanced product design with cutting-edge latex technology to provide a safer and pleasurable user-experience. The unique, innovative brand features over 120 designs, whereby users are able to continually submit and vote for their favorite designs.

Global Protection Group, Inc. consulted Earthbound Media Group (EMG) to develop a strategic, social marketing and viral campaign in order to aggressively promote its latest, customizable product line, ONE Condoms, while improving its online presence.

EMG Approach & Solution

EMG maintained a clear-cut dialog between the Global Protection Group, Inc. to gain a better understanding of the company’s core business needs, targeted audience and product lines. To create a powerful ONE “community” that encouraged brand promotion and user interaction, EMG created a visually stunning and practical website complemented by its social networking components. From the dynamic community forum to the e-greeting card application, EMG developed an online presence that quickly caught on among ONE users.

The engaging design-your-own condom contest was also carefully built and implemented by EMG, allowing users to upload, preview and vote for their favorite photos. The winning submissions, in turn, were chosen as a unique design for condom packaging. The collaboration successfully resulted in setting ONE Condoms apart from the rest of its competitors as well as garnering attention among retail chains and users who were able to closely associate and identify with a product that stressed individuality.