Client List & Portfolio
Pulte Homes & Del Webb
Lead Generation Microsite Development
In Summary
- campaign microsites for residential housing developments
- provides online access to and translation of overall advertising campaigns
- streamlined registration processes with customized databases and forms
Client Background & Needs
Reverence Summerlin is an environmentally responsible, residential housing development located in northwest Las Vegas. Built by Pulte Homes, this “green” community allows residents to find harmony with nature through interconnected hiking trails and pristine natural landscapes.
Sun City Mesquite is a residential housing community located in northeastern Nevada. Featuring a golf course, hiking paths and biking trails, the Del Webb Homes development project seeks to give its active adult residents an upscale experience while also allowing them to commune with nature.
Both communities worked with advertising agency, Susan Shook Associates (SSA), to define their need for an online web presence before EMG was called in to develop the two microsites and related applications.
EMG Approach & Solution
In association with SSA, EMG was responsible for the extensive development of both Reverence Summerlin and Sun City Mesquite’s microsites. Work included slicing, programming, creating databases and building flash introductions.
