Client List & Portfolio

University of La Verne

Brand Experience & Integrated Campaign

In Summary

• brand strategy, design and experience
• market research and analysis
• search strategy
• “get involved” admission microsite
• video-based virtual tour of “a day in the life” of three ULV students
  • design & user interface
  • online application form
  • segmented content for parents & students
• personalized variable data publication (VDP) system:
  • 75,000 direct email blasts promoting online inquiry form
  • 5% of those emailed completed online form
  • 4,000 prospects received customized print brochure

Client Background & Needs

Founded in 1891, the University of La Verne (ULV) is a private university located in La Verne, California – a bustling, small city 35 miles from downtown Los Angeles. A selective liberal arts college, ULV takes pride in offering personalized education to students in small classes.

To help build awareness of the University & increase enrollment, ULV needed:

• a way to publicize its unique location and excellent educational value
• distinguish themselves from the University of Las Vegas, an institution often confused with ULV because of similar acronyms
• tightly branded, cost effective campaign to reach prospective undergraduate students on their own terms

EMG Approach & Solution

To more actively engage prospective undergraduate students, EMG created the “Get InvoLVed” theme. The message included an emphasis on ULV’s desirable location and the idea that ULV not only involves students in the classes they choose to take, but in all facets of daily student life as well.

Cross-media projects developed by EMG included original content, design and architecture for an admission microsite featuring a hip, online virtual tour built in Flash 9 and designed to give viewers a glimpse into the world of three ULV undergraduate students through streaming video diaries and fun facts about clubs, programs and campus culture. Other EMG-created elements of the campaign includes an email blast and a database-driven, print-on-demand Variable Data Publication (VDP) brochure that helped complete the highly personalized experience to encourage discovery and increase online application.