As Seen In
Date: January 31, 2008
Placement: Feature Article
Publication: http://www.ocmetro.com/t-Cover_THE_GREEN_TEAMS.aspx
OUT OF THIS WORLD
Earthbound Media Group of Irvine—a communications agency—is doing its part through its variable data publications. These are print collateral customized by the end users so that only the information they want is communicated to them. Through a targeted message, the publications are smaller than the norm, and the waste of ink and paper is avoided. The firm also believes that this improves the message’s effectiveness.
These print-on-demand publications, updated at any time, have a longer shelf life and don’t end up in the trash with the stacks of other outdated paper trails. The firm also gives green gifts, such as starter trees, as client and employee gifts.