As Seen In

Date: September 2011
Placement: Quoted and Audio Clip in Press Release
Website: stcloudstate.edu

September 16, 2010

IRVINE, CA – Earthbound Media Group’s (EMG) Co-Founder and Chief Visionary Officer Damien Navarro recently spoke at St. Cloud State University’s (SCSU) Fall Convocation ceremony where he unveiled the universities new “Education for Life” branding campaign created by the interactive communications agency in partnership with the school’s marketing and communications department. The event also saw university President Earl H. Potter III and President of Student Government Samantha Ivey join Navarro in the addressing the audience consisting of faculty and students and provided for the unveiling of the branding initiative that hopes to change external perceptions of on-campus realities.

On hand in Ritsche Auditorium the university staff and students eagerly awaited Navarro and Potter’s elaboration on the need for the rebranding and exploration of what the campaign could mean to the university. The convocation acted as an orientation, as the new semester was just weeks away. The “Education for Life” Campaign is a multi-faceted approach that relies heavily on online storytelling as a tactic to changing the university’s reputation that according to Potter, “is not as good as [the university] truly [is].”

“I’m very impressed by the reception we received during our video presentation,” said Navarro. “The video is just the beginning of what looks to be an extensive rebranding effort that I’m certain will give the university’s community a more accurate depiction of the truly unique and positive academic and campus opportunities and experiences St. Cloud State University can provide.”

Another feature of the initial stage of the rebranding campaign is a refreshed version of nearly 40 stcloudstate.edu pages including a new, more focused home page. In the coming months of the campaign the university’s strengths and academic systems dedicated to cross-disciplinary teaching and learning will be highlighted on social media channels, billboards, recruiting materials, print ads and more. SCSU’s stakeholders can expect a larger more extensive website redesign in 2012 as one of the final phases in the rebranding.

To learn more about the convocation and hear an audio quote from both Potter and Navarro visit St. Cloud State University’s featured news release on their website.

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