As Seen In
Date: September 2010
Placement: News Stories
Publication: Movieweb.com, IMDb, Shockya.com, 24framespersecond.net, Monstrous.com;
http://www.movieweb.com/news/NErFfq1yuU3Auw
http://www.shockya.com/news/2010/09/09/check-out-the-devils-meeting-website-from-universal/
http://www.24framespersecond.net/index.php?/24frames/news_details/pay-a-visit-to-the-devils-meeting/
http://monstrous.com/Monstrous_Movies/Visit_the_Devil_s_Meeting.html
EMG Helps Universal’s Devil Go Viral, Gains Attention on Internet
September 17, 2010
IRVINE, CA- An Italian proverb states “speak of the devil and he appears,” and this remains true with Universal Pictures’ September 17th release, Devil. Thanks to the efforts of Earthbound Media Group (EMG), the internet has been abuzz about the upcoming thriller, and the movie’s non-traditional sites now appear in stories on various movie news websites. The articles highlight EMG’s interactive promotions of the film, with descriptions and screenshots of the agency’s popular projects.
EMG created a blogging site, TheDevilsMeeting.com, to support Universal Pictures in gaining attention for the much anticipated production. The site contains blog posts examining various instances where the devil has supernaturally appeared or been referred to in popular culture, folklore and history. The site also contains its own microsite, The Devil Made Me Do It, where users can share and confess their darkest secrets anonymously.
TheDevilsMeeting.com and “The Devil Made Me Do It” launched in late August, and has since registered thousands of visits. The popularity of these sites solidified EMG as a creative force in the entertainment interactive marketing realm.
Visit TheDevilsMeeting.com to see the various ways the devil can creep his way into society, preparing you for the release of Universal Pictures’ Devil on Friday, September 17th.
About EMG
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.
As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.