News

February 2, 2011

IRVINE, CA – Earthbound Media Group (EMG) is proud to announce the completion of a comprehensive strategic consulting project in association with American Sentinel University. Seeking to meet its student acquisition and brand awareness goals, American Sentinel reached out to EMG to conduct a comprehensive discovery engagement and to provide an integrated marketing plan designed to increase the University’s awareness, grow the volume of social connections and engagement and drive more qualified traffic to its website.

“Working with an online university to deeply understand its business and develop a highly integrated and innovative plan for addressing its marketing challenges was a natural fit for EMG,” stated EMG Vice President of Client Services Amanda Vande Brake. “The strength of our strategic consulting and interactive marketing capabilities was incredibly evident throughout our partnership with American Sentinel University, too. And we’re confident the plan we delivered will significantly increase its share of the market and their share of voice.”

The ultimate outcome of the client partnership was a synthesized marketing plan that integrated strategies related to each one of American Sentinel’s digital channels toward generating quality leads and awareness online. With an emphasis in healthcare and information technology courses already in place combined with the directional and tactical strategies delivered by EMG, American Sentinel University is equipped to attract, accommodate and create awareness among prospective students seeking to take advantage of the currently high demand for Healthcare and Information Technology professionals.

“EMG dove right in and studied our business, our competitors, our stakeholders and students to get a holistic view before they developed a wholly integrated digital marketing plan,” said Lisa Long, director of marketing for American Sentinel University. “They were fast and efficient in getting up to speed, and they stayed on task with weekly and monthly schedules. I was quite impressed with the talent of their people, their grasp of our business, and their sensitivity to budget.”

Kicking off the four-month engagement, EMG conducted interviews with university stakeholders and administration, analyzed the distance education market and competitive landscape, performed audits of all American Sentinel web properties, and even attended the school’s 2010 graduation ceremony where EMG gathered feedback from current and past students. EMG also conducted a comprehensive social listening endeavor to provide an understanding of the online communities relevant to the institution as well as the perception of the university within those same online communities.

About EMG

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike. Earthbound Media Group has developed marketing campaigns for institutions such as the University of Southern California, Teachers College – Columbia University, Hood College, The Art Institutes, City College of San Francisco, Bucks County Community College, University of La Verne, University of California, Los Angeles, Columbia University, and University of California, Irvine just to name a few.

About American Sentinel University

American Sentinel University delivers the competitive advantages of accredited online bachelor’s and master’s degree programs for high-job-growth industries, combining the flexibility of its100% online platform with dedicated personal support. The university is accredited by the Distance Education and Training Council (DETC). The Accrediting Commission of DETC is listed by the U.S. Department of Education as a nationally recognized accrediting agency and is a recognized member of the Council for Higher Education Accreditation. Its bachelor’s and master’s nursing degree programs are accredited by the Commission for the Collegiate Nursing Education (CCNE).