News

November 19, 2008

IRVINE, CA –Earthbound Media Group (EMG) effectively launched a brand new lead generation microsite for client The Art Institute of Portland (AIP) on Thursday, November 6th. As the latest in a series of newly designed websites for The Art Institutes, this website for The Art Institute of Portland features an exciting flash-integrated homepage which showcases students’ school projects, the school’s wide range of programs and an inquiry form via which users can request to receive more information about a specific program of interest.

“The website we’ve developed is a representation of The Art Institute of Portland’s uniqueness and flair for innovation,” explained EMG Art Director Rob Dorsey. “The 3D-flash flip switches on the homepage, for example, give life to the evidence of the school’s substantial talent pool – the creative work the students produce themselves.”

Developed to strengthen The Art Institute of Portland’s online presence and increase awareness of their degree programs, the comprehensive website was also developed to promote the school’s Sustainability Studies Minor program which focuses on eco-awareness and green design. In continuation of the school’s online marketing campaign, EMG has moved to the second phase of the project which includes the development of a search engine marketing (SEM) strategy.

The SEM campaign was recently configured in coordination with the microsite’s early November launch, leveraging targeted pay per click advertisements and other paid placement strategies. EMG will manage and optimize the comprehensive campaign going forward toward supporting The Art Institute of Portland’s admissions and recruitment initiatives and boosting prospective student inquiries.

About EMG

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

About The Art Institute of Portland

The Art Institute of Portland is a design, media arts and fashion school providing bachelor’s and associate’s degrees in Digital Film & Video, Game Art & Design, Media Arts & Design, Media Arts & Animation, Visual Effects & Motion Graphics, Visual & Game Programming, Web Design & Interactive Media, Advertising, Design Management, Design Studies, Design Visualization, Graphic Design, Industrial Design, Interior Design, Apparel Design, Apparel Accessory Design, Fashion Marketing as well as a minor in Sustainability Studies. With over 40 educational institutions located across North America, the Art Institutes have provided career-oriented programs in design, media arts, fashion and culinary for over 35 years, and have more than 125,000 alumni.