News

June 23, 2011

IRVINE, CA – Earthbound Media Group (EMG) is pleased to announce that they have recently promoted Director of Digital Marketing Brenda Castelo to be its VP of Strategy and Media.  The move comes just one year after Castelo joined the Southern California strategic marketing agency.

In her role as VP of Strategy and Media, Castelo oversees a critical department in the agency’s day-to-day client services-oriented operations. Castelo coordinates the efforts of her online media, campaign analyst and marketing strategy teams to continually envision, implement, monitor and optimize various branding, communications and marketing campaigns which include strategic planning, content strategy, user experience, media planning, analytics, campaign management and emerging media tactics for a large number of EMG’s clients.

“Since joinging the EMG team, Brenda has demonstrated the highest level of professionalism, forethought and overall expertise in the strategy and media fields and beyond,” stated EMG’s VP of Client Services and Business Development Amanda Vande Brake. “Her ability and passion for sharing her research and strategic planning methodologies makes her a perfect fit to further develop the team providing EMG’s media, strategy and planning services.”

With nearly a decade of digital marketing experiences specializing in all facets of interactive marketing, Castelo served in former strategic management positions at interactive agencies such as Media Revolution/Univessence Digital Studios, O’Grady Meyers, BIG Interactive and Ignited where she worked with such clients as Sony VAIO Latin America, EA Mobile, Activision, NBC/Universal and State Farm. Along with her extensive professional background, Castelo is also a graduate of University of California, Santa Barbara with a B.A. in Sociology and holds a Web Intelligence Certification from the University of British Columbia.

“I look forward to being able to organize the Strategy and Media team’s efforts in helping our clients maximize their online presence, reputation and exposure,” said Castelo. “EMG has a positive reputation among its clients in the interactive marketing sector, and I hope to build on that while creating strong working relationships with my team and fostering an optimal work environment that further perpetuates the high quality work we deliver for all of our clients.”

About EMG

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.