News

May 24, 2010

IRVINE, CALIF. – Strategic marketing agency Earthbound Media Group (EMG) has hired industry veteran Margie Johnson as Regional Vice President. She will be based in the agency’s Irvine, Calif., office.

In her role as Regional VP, Margie coordinates and manages the daily operations of EMG’s Southern California offices and sets the standards for future regional offices in New York and Texas. This includes creating and reviewing the analyses of activities, costs, operations, and forecasts and recommending and implementing the appropriate strategies and best practices in support of corporate goals and objectives. Margie also manages a production team that includes project management, creative, strategy/UX, interactive marketing, technology and marketing communications. 

“Margie has all the leadership qualities we needed in a Regional VP,” said EMG’s COO, Blaine Behringer. “Her prior leadership experience, combined with a programming and creative background, made her a perfect fit for EMG.”

Margie joins the agency from Ignited, El Segundo, Calif., where as Vice President, Interactive Production, she most recently led the development of   Sony Electronics’ BRAVIA interactive selection kiosk appearing this summer in major electronics retail chains across the country. Her other clients over the years have included Sony Pictures, NBC/Universal, Sony VAIO Latin America, America’s Army, Activision, Princess Cruises, Motorola and many other entertainment and gaming companies.

 “I want to sell smart, packaged experiences for clients that help them tell impressionable stories about their brand and products,” said Johnson. “EMG is a truly experiential shop that concentrates on relevant, customized, benefit-driven strategies and communications.” 
 
Prior to Ignited, Margie previously worked for several leading interactive agencies such as Media Revolution and DNA Studio. Her online projects have included many global brands, including Sony Pictures’ Spider-Man 2, Nestle Crunch and Nestle Butterfinger, Universal Studios’ Jurassic Park Institute, Universal Studios Parks and Universal Music.
 
About EMG



EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide. 

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions provided for both partners and clients alike. EMG’s client experience includes American Express, Atkins, ConAgra, Harrah’s, Twentieth Century Fox and UCLA. For more information please go to www.EarthboundMediaGroup.com.