News

April 6, 2011

IRVINE, CA – Earthbound Media Group (EMG) is proud to announce that it has recently added two 2011 OC ADDY Awards from the American Advertising Federation (AAF) to its trophy case. The two bronze award-winning projects were the Cardon Children’s Medical Center KidZone interactive children’s website created for Banner Health and a branded content campaign site created to promote NBC Universal’s movie Devil.

“EMG always comes together to deliver exceptional work for all of its clients, and to be recognized for that work is just an added bonus,” stated Damien Navarro, EMG CEO and Managing Partner. “Having Cardon Children’s KidZone winning yet another award for us and taking home an additional award for our work marketing major motion pictures demonstrates our ability and prowess in the entertainment and healthcare marketing arenas and is a testament to our versatility as multi-vertical marketers.”

As an informative and engaging experience for children ages 3-11 and their parents who are planning to visit the new medical center, Cardon Children’s KidZone includes customizable characters, instructive games and educational virtual video tours of the hospital with interactive environments and won in the “Online” category. The blogging and user generated content (UGC) website for Devil is entitled The Devil’s Meeting and won in the “Website” category for its wealth of well-articulated blog content as well as the website’s UGC section which invites visitors to anonymously share their deepest darkest secrets to be labeled “devilish” or “divine” by other site visitors.

The ADDY Awards are the largest advertising competition in the world, with an average of 40,000 entries on a yearly basis and starts at the local level, moves on to the district level and ultimately honors its winners on a national level. Presented by the AAF, the oldest national advertising trade association, the ADDY awards are viewed by many in the industry as the premier advertising awards.

About EMG

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

About AAF

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.