News

October 22, 2008

IRVINE, CA – With this year’s W3 Awards drawing more than 3,000 entries from interactive agencies, public relations firms and creative professionals submitted worldwide, Earthbound Media Group (EMG) is thrilled to announce it has been honored with two silver W3 Awards for the second year in a row. The International Academy of Visual Arts (IAVA) recently announced the winners of its 2008 W3 Awards competition, awarding Silver W3s to EMG for its What’s Your Fashion Personality? viral marketing widget developed for client The Art Institutes of California – Orange County as well as for its web video as featured in the Perspectives Virtual Tour developed for client Loma Linda University Medical Center (LLUMC).

“I’m delighted the web content we produce to achieve our clients’ marketing goals also continues to get so much attention on the awards circuit,” said EMG Content Director Amanda Vande Brake. “We work to achieve the utmost in creativity, and to have this acknowledged by a group like the International Academy of Visual Arts just encourages us to keep taking innovation seriously.”

Receiving its award in the Education category, EMG’s What’s Your Fashion Personality? widget was developed to promote The Art Institute of California – Orange County’s new fashion programs to prospective students this past summer. Created to integrate with MySpace and Facebook, the fun, interactive widget poses engaging questions to the user which in turn generates one of 12 individualized avatars to be displayed on the user’s profile page, reflecting their individual fashion persona.

EMG’s second silver W3 recognized the outstanding web videos that are the centerpiece of the Perspectives Virtual Tour created for client LLUMC in the category Branded Content: Business-to-Consumer.  Intended to connect its online audience with the stories of real life patients and doctors, the videos were directed, produced and edited by EMG before being integrated with the flash and video-based, interactive brand experience. Perspectives Virtual Tour also won a silver Communicator Award, platinum Hermes Creative Award and a merit Healthcare Advertising Award earlier this year.

About EMG

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

About The W3 Awards

The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W3 is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising and marketing firms.